The bloghelps you understandwhat matters for your site.
Every article starts from something you were actually shown, and ends with a check you can run yourself.
Word for wordWhat it means11–20 of 28 articles
is robots txt legally binding2026-09-24 · 13 minIs robots.txt legally binding? The standard calls its rules requests, and the ruling everyone quotes is one claim wide.The standard says its rules are not authorization, the companies say obeying is voluntary, and one US court called the file a request — on one narrow claim.is llms txt worth it2026-09-21 · 10 minMy SEO plugin made an llms.txt. I read what nine AI companies document, and thirty days of its traffic.Nine AI companies document nothing about reading a file like this, Google’s search says it ignores them, and a month of my own drew nothing to it.what cloudflare blocks when you block ai2026-09-19 · 13 minWhat does Cloudflare block when you block AI? I turned the switches on and read what they wrote.Cloudflare replaced its AI-bot switch on 15 September. Everything since restates the announcement. Here: four sites before and after, and what a block writes.should i block ai bots from my website2026-09-17 · 14 minShould I block AI bots from my website? I looked at what was knocking on mine, and most of it was not AI.The pages answering this argue from principle. I measured: 1.1k “AI bot” requests, a failing server, a fix that blocked nobody, and who was really there.how to get my business on chatgpt2026-09-14 · 14 minHow to get my business on ChatGPT? There is no form — there are three doors, and I had set none of mine.There is no form. Three doors decide whether the program behind ChatGPT search can reach your site at all — and on my own four sites, I had set none of them.Crawled - currently not indexed2026-09-10 · 16 min“Crawled - currently not indexed” has no fix button. Here’s the decision Google actually asks you to make.The page was read, then left out — Google names no cause, no wait, no fix. Its own pages say so. What you can check, and the decision that’s yours.Soft 4042026-09-07 · 17 min“Soft 404”: the page opens fine in your browser — and Google treats it as not foundThe page opens fine in your browser, yet Search Console says “Soft 404”. What Google actually decided, why it calls that a belief, and where to see its side.Duplicate, Google chose different canonical than user2026-09-03 · 15 min“Duplicate, Google chose different canonical than user”: your tag arrived. Google read it — and disagreed.Re-adding the canonical tag won’t move this row: Google received it and disagreed. What Google saw, what the traffic numbers hide, and how to argue back.Duplicate without user-selected canonical2026-08-31 · 14 min“Duplicate without user-selected canonical”: you counted pages, Google counted addressesYou’re sure you have no duplicate pages — yet the row appeared. What Google counts as a duplicate, which address it chose for you, and where to see its pick.Blocked by robots.txt2026-08-27 · 17 min“Blocked by robots.txt”: Google was asked to stay out — and it did. The question is who asked.“Blocked by robots.txt” in Search Console usually means the block worked. What the file is, why a blocked page can still be listed — and who wrote the rule.