The rulebookexplains every SEO checkwe run on your site.
What each check looks for, why it matters, and whether you need to act.
20 categories · 217 core rules
Sitemaps · 10 rules
Can your sitemaps be read, and do they list the right pages?
Read the rules in/sitemap
Canonical URLs · 12 rules
Which address does your page name as the main one?
Read the rules in/canonical
Languages & regions · 23 rules
Do your language versions point to each other?
Read the rules in/languages-regions
Content structure · 7 rules
How are the headings on your page organized?
Read the rules in/content-structure
Content quality · 6 rules
What might weaken the content across your pages?
Read the rules in/content-quality
Structured data · 21 rules
Is your structured data valid, complete and consistent?
Read the rules in/structured-data
AI search · 20 rules
How does your site handle AI crawlers, controls and content?
Read the rules in/ai-search
Social previews · 6 rules
What title and image does your page provide for sharing?
Read the rules in/social-previews