Metadata13 rules onhow your page introduces itself to Google.
Missing, repeated or unusual titles and descriptions, plus restrictions on snippets.
Titles
- Your page is missing a titleAn indexable HTML page has no usable title in its saved head.In the report: Missing title
- Different pages share a titleTwo or more pages have the same non-empty title after the title-quality exclusions.In the report: Duplicate title
- Repeated words within a titleA title repeats words enough to meet the product's repetition policy.In the report: Titles repeat the same token or phrase
- The page-specific part of a title is missingA non-homepage title appears to contain an unfinished separator or only the shared site name.In the report: Half-empty title
- Titles reused by a shared templateAt least three pages retain the same page-specific text after an established shared prefix or suffix is removed.In the report: Boilerplate title
- Title exceeds the reference width budgetThe captured title exceeds the recorded review budget of 561 CSS pixels at 20 CSS px, a reference measurement rather than a prediction of a Google search result.In the report: Title exceeds the 561px reference width budget
- Title is below the reference width budgetThe captured title falls below the recorded review budget of 200 CSS pixels at 20 CSS px, a reference measurement rather than a prediction of a Google search result.In the report: Title is below the 200px reference width budget
Descriptions
- Descriptions that read like keyword listsMany separators, several segments and no sentence-ending punctuation make a description read like a keyword list.In the report: Meta descriptions use keyword-list formatting
- Different pages share a descriptionTwo or more pages use the same non-empty description.In the report: Duplicate meta description
- Missing meta descriptionAn indexable page has no usable meta description and no whole-page nosnippet or max-snippet:0 directive.In the report: Missing meta description
- Meta description exceeds the reference width budgetThe captured description exceeds the recorded review budget of 985 CSS pixels at 14 CSS px, a reference measurement rather than a prediction of a Google search result.In the report: Meta description exceeds the 985px reference width budget
- Meta description is shorter than 70 charactersThe captured description falls below the recorded review budget of 70 NFC-normalized Unicode characters after whitespace collapse, a reference measurement rather than a prediction of a Google search result.In the report: Nonempty meta description has fewer than 70 characters